Indents

Indents are a shorter term for identification. film productions use them to identify their company.

I will be talking about how The 20th Century fox and Universal has changed over the years. Below I have attached a video from YouTube. The first one is an old indent and shows 20th Century Fox in the 1960's. as you can see it is pretty simple and not really eye-catching. In the second video i have embedded from YouTube. It shows the new/ modern version of the 20th Century Fox title sequence. As you may have noticed, it is much more colourful and eye-catching. The title sequence engages the audience and makes them want to watch the movie.



The 20th Century Fox

20th Century fox is one of the major american film production companies. This company was found in 1935 by William Fox. This company is one of the six major production companies. They have also made many successful films such as; Star Wars, Ice Age, X-Men, Die Hard, Planet of the Apes, Fantastic Four, Alien and Predator. They have also made many successful TV shows such as The Simpsons, Family Guy and Modern Family.

The video that i have embedded is the old indent for 20th Century Fox. As you can see this indent has no colour and is pretty plain. However, the theme tune is slightly the same.



The link above shows the new indent for 20th Century Fox. This one is more eye catching and has been made more modern for the audience. Furthermore, the 20th Century Fox logo is shown in a low angle shot surrounded by premier lights as it is a huge company who have made many films with blockbuster hits. On the other hand, the theme tune is a like a trademark. When the audience listen to the theme they will understand/ recognise the company straight away.